Hi, we are Alyona and Lera, the founders of Waves&Gems. For 4 years we have been living on two different continents, the city and the island, Moscow and Bali.
We are not only business partners but also long-time friends. We studied at the university together and then worked at big marketing agencies. At one point we both fell in love with surfing.
The search for the best waves and love for the ocean brought one of us to Bali which became our second home. Love for the island as well as passion for surfing inspired us to create our first jewelry collection. We made our first collection for ourselves as we wanted our jewelry to always remind us of our favorite place wherever we are. Since then, it has become the mission of our brand.